Low Cost but Effective Van Wraps

On the road, we see so many white vans that have not been wrapped.  At Houston Custom Wraps, for us, this is a missed opportunity to design a vehicle wrap that acts as a true mobile billboard.  Vans offer a great medium for vehicle graphics.  Their flat surfaces and large areas offer vehicle graphic designers an opportunity to create powerful vehicle marketing.
A majority of small business owners and contractors own these vans.  The most common requests we receive are for Ford E-250, Chevy Cargo vans, and Chevy Astro vans.  We have completed many of these and created spectacular van wrap designs utilizing the best vehicle graphics films.
A great many small business owners and contractors are hesitant to wrap their vans.  The concern over vehicle wrap pricing prevents them from taking advantage of one of the best mediums for mobile advertising and the opportunity to market their product or service in the most cost effective way.  There many options when it comes to vehicle wraps and van wraps are no exception.  What follows are points that will help the small business owner or contractor wrap their van at a low cost but still deliver an effective van wrap.

Reduce Printed Vinyl, Reduce Cost

When in the vehicle wrap design process, remember the three main marketing messages for an effective vehicle wrap.  Every van wrap should include who you are, your name and logo, what you do, your product or service offering, and how to find you, your contact information.  With these three main points and utilizing a technique known as printed cut vinyl a low cost, but effective marketing message can be achieved.

The Message that Speaks a 1000 Words

Small business owners and contractors who want a low cost but effective van wrap should spend as much time as is required to create a marketing message that answers their customer’s most pressing need.  Once this has been conceived, incorporate it into the marketing message.  With Houston Custom Wraps wide marketing experience, we can help small business owners and contractors find the right phrase.

Maximize the Back Half of the Van

A van wrap does not have to be a full wrap covering the entirety of the van.  The majority of usable vehicle graphics space is towards the rear.  Houston Custom Wraps vehicle wrap designers can create impressive van wrap designs that maximize the rear half of the van.  By reducing the coverable area to just the back and the sides, the cost of a van wrap drops significantly without compromising the moving billboard strategy.

Choose the Right Font

At Houston Custom Wraps we often recommend to our clients to use fonts that are clear, easy to read, but still look elegant.  Remember that as a moving billboard, a van wrap must be able to capture the attention of a customer within 6-10 seconds.

Use Solid Colors

If your companies marketing message requires the use of specific colors, try to minimize them as much as possible.  This gives the vehicle wrap designer the ability to create vinyl graphics that can be cut like decals.  Keep the number of colors to 2-3 maximum, which will maintain a low cost van wrap while ensuring your companies marketing message is maintained.
Houston Custom Wraps can help you in determining the type of partial vehicle graphics package that is right for your needs.  We can design an effective van wrap that meets your budget.